Photography, Type Design
I created custom typography and designed all campaign collateral for the release of Energetiks’ athleisurewear collection, Atelier. The delicate curves and serifs of the lettering reflect the relaxed sophistication and beautiful drape of the garments.
I designed all print and digital collateral for the release of Atelier including visual merchandising displays, EDMs, postcards and a digital look book.
I designed a digital look book to inspire customers to wear Atelier pieces in different ways. It also gives them a peek behind the scenes of the photo shoot, which featured a diverse cast of prominent and accomplished women in the dance industry.
Images and designs are property of Energetiks.